Every app developer wants as many installs as possible, no matter if it’s a music, lifestyle, gaming or other category of app. The thinking being, if only a small percentage convert to paying users, then I should grab as many installs as I possibly can.
However, the most successful way to increase your paying user conversion rate and maximize revenues is to get your user acquisition campaigns straight to users who are proven to pay.
Adding a Bango Audience of paying users to your Facebook advertising campaign, will massively increase your conversion rate to paying users.
App marketers add Bango Audiences to their Facebook campaigns to focus on paying users. Bango Audiences are derived by analyzing the purchase behavior from billions of dollars of mobile app payments. – the results are impressive...